Internal Communication

Our Approach

Your most critical audience of all sometimes? Your own people.  

And by ‘critical’, we mean both definitions: “vital” and “tending to point out error”.

Today’s employees want you to communicate with them more often, more authentically, and in far more engaging ways. Each success factor has interesting implications for high impact/high ROI internal communication efforts.

What sets us apart in the eyes of our clients is the way we help them tackle all three:

Communicate more often: You need measurable ROI from your efforts, so more often needs to pair with very efficiently. We help clients shift their internal communication strategies from “occasional and over-produced” to “lean, fast, and real.” 

Communicate more authentically: When clients come to us wondering why their training efforts aren’t received well, it’s often because they aren’t authentic enough. Using actors instead of real employees or being overly formal in writing style or delivery can all have negative effects on impact. We help clients address those common issues with more authentic creative approaches.  

Communicate in far more engaging ways: Speaking of fresh creative, there are so many cool ways to deliver employee content beyond the teleprompted talking head approaches of the past. Here are just a few examples of our employee storytelling and training efforts.

Internal communication often gets short shrift because it’s not revenue generating work. But here’s our belief: when done right, these efforts can actually have measurable impacts on company revenue and profit.