With a six-week deadline quickly approaching before commercial spots were scheduled to air, our production team joined forces with American Signature to promote a message about intimate moments spent around home furniture.

The “Great Moments” campaign comprised five spots at five different locations over six days, with a nearly 50-person crew and more than 20 talent on set. As the shoot continued, we began to edit. The story started to take shape, and the entire crew knew we were in the presence of something special.