If you’ve ever created a presentation or more formalized electronic document, you’ve no doubt run into graphic file formats like JPG, GIF and PNG. Maybe you asked a co-worker for a photo or logo and have been asked for clarification. What do you want? Where it will be used? Maybe you have Photoshop but aren’t quite sure how to use it. Often in desperation, you grasp for the common JPG and say to yourself, “Whatever, it doesn’t really matter!”

While you’re reading this blog through your favorite browser or mobile device, you can virtually celebrate the birth of the world’s first website – which went live 20 years ago this month. Two decades later, viewing a website on the Internet is as natural as breathing air, and it’s hard to remember a time when [...]

For organizations of all sizes, timely internal communication can be a powerful tool to engage staff and improve performance. For large multi-national corporations, it’s a fundamental strategic issue as an increasingly sophisticated workforce expects transparency and honest dialogue in return for buy-in to the business direction. To help negotiate this complex terrain, more companies rely [...]

For experienced organizational meeting planners, selecting the perfect venue for an event is a fine art – finding the optimum combination of convenience, hospitality, affordability and amenities. But when weighing various meeting spaces, there’s another cluster of selection criteria that can affect the success (and cost) of your event: Is the facility production-friendly?  If your [...]

Some questions in life are simple enough: Paper or plastic? Eat here or to go? Others are tougher: For my company’s video project, should I use our own employees on-camera or hire professional actors as talent?  On the surface it seems simple enough – when clients review the first-round budgets for their projects and see [...]

Given all the news, advertising and Internet content screaming for your attention at this very moment, it’s a minor miracle that you’re reading this. Out of respect for your time, we’ll get right to the point. In this post-literate 21st century era, attention spans are microscopically small and shrinking – a trend that’s having a [...]

Boosting audience engagement with video metrics With the explosion of video-enabled smartphones and the growth of online video on the web, you’d be hard-pressed to find anyone who hasn’t watched at least one clip in the last month. According to market researcher ComScore, 83.5% of all U.S. Internet users watched an online video in January [...]